The Long March Through the Businesses

That all cultural institutions in America are taken over by the Left is beyond question. The media, the academy, Hollywood–all are presently in its clutches. Conservatives still cling to talk radio, as closely as they can do to their guns and bibles, as President Obama so dismissively put itbut this is about the only redoubt of the”sense-making” associations they still have.
This was no crash. Those people who have researched the genesis of this annexation know that it was a deliberate”long march through the institutions” That effort was conceived in the late 1960s by the German activist Rudi Dutschke, also a disciple of the non-violent but a whole lot more hazardous Frankfurt School academic Herbert Marcuse, who accepted of Dutschke’s plan.
Now, this approach manifests in the demand that associations be”awakened” The word, borrowed from African-American slang to be awake, has really come to mean not only any kind of liberalism, however, one denoted by an obsequious obsession with all societal issues, denunciations of”whiteness,” the insistence that the freest and most prosperous society today is hopelessly racist and needing deep change, along with the intolerant solve to censor any deviation from one of these theories through cancel culture. Other American associations have been teetering on the verge of a woke takeover.
The Churches–in the institutionalized Abrahamic faiths–have been bastions of conservatism with their own nature, however they’re currently in danger of seeing their commitment to true justice and the maintenance for the weak and the stranger hijacked in the name of Social Justice, a concept that undermines faith. Social Justice abandons forgiveness and targets punishment–especially, but not only, during forced redistribution of resources based on membership in groups of the allegedly oppressed and marginalized.
Despite being one of the most incorporated areas of American life, the NBA, the NFL, and today MLB constantly remind viewers in need of escapism which our nation is distinctively, structurally, institutionally, and also systemically racist, sexist, and homophobic.
Still, all these areas–the media, the academy, the dinosaurs, sports–are essentially volitional. You do not need to watch Monday Night Football; you can cancel your newspaper subscription; even if your rabbi is too much of a social justice warrior, you simply switch synagogues. The majority of us, however, have to do something each weekday: go to work. Ever since Adam bit the apple and God told me that henceforth”by the sweat of your brow you will eat bread,” we’ve gotten up nearly daily, put on overalls, a uniform, or a tie,  also set forth to make a living.
Additionally, no American today is a self-contained person who grows his own fooderects his own house, making his own clothes. We have to purchase products and services from businesses that make them to satisfy our Maslowian essential requirements. Consequently, no area of American life would be devastating if it were to be carried over by the awakened.
The terrible news is that company is the newest battlefield: the woke have set their sights on business America. The great news is that the woke have so overplayed their hand that they have awakened”a but still furious resistance”
While it’s a delight to read, full of facts and exciting insights into the character of our society and its religious and philosophical underpinnings, the book is also downright frightening. The woke have indeed made great strides in their effort to take over American businesses and the capital markets that fund them. Whether it’s too late to mount a counterattack isn’t clear. But, as is the case when fighting ills, from illness to threats to our lifestyle, the very first thing is awareness of the issue and an comprehension of its character. This much Soukup’s compact book does in spades.
The book is split into two sections: the first is a history of the evolution of the abandoned, along with the second records the effects of this change on capital markets and businesses. Those people who, like me, love the history of ideas, will be fascinated with all the first part; people who enjoy company and deconstructing how ideas impact actual human systems, will favor the second. Those who wish to avoid this from happening will want to know both. Soukup explains close to the center of the novel (and it’s so fundamental that he might have put it sooner ) that awakened capital isn’t a left-right issue, but a struggle between those who would politicize all areas of existence, and people who think that there has to be a line between the general public and private spheres.
The Path to Wokeness
Soukup begins his history of ideas with a crucial observation: that the left has struggled to deal with the promise of earthly utopia created by its own intellectual godfather, Jean-Jacques Rousseau, at the mid-18th century. Soukup here blames the Enlightenment, which he calls for a”three-century long effort to build a reason-based ethical system to replace the Judeo-Christian framework” This endeavor”was doomed from the start by its refusal to recognize the assumption upon which the Christian ethical system was based: that guy is flawed and neither motive nor science could fix him.” The failure to deliver utopia led right to nihilism and relativism. In reaction to socialism’s disappointments, the abandoned abandoned reason, abandoned’fact’ and at the end refused the Enlightenment itself in favor of relativism,” writes Soukup.
These two contradictory trends–Enlightenment and nihilism–entirely transformed America. They”mixed with someone to create a new American weltanschauung.” It’s important to note that Soukup here makes a normal mistake, though one that does not undermine the novel’s evaluation, at tarring all the Enlightenment with this charge of secularism and belief in the perfectibility of man. Had he said”that the Continental Enlightenment,” he’d have been on completely safe floor. Even the Anglo-Scottish Enlightenment, however, was not geared toward God, and in fact known man’s flaws–like his penchant to look after his self-interests. It functioned with these flaws, in actuality, to create the best good for the best number.
These two schools of the left–the Enlightenment and the nihilistic response to the failures–are the origin of today’s assault on company and capital markets. “Our narrative –that the story of the politicization of company and its funding sources–has two starting points,” writes Soukup. These two streams of modern liberalism”are diametrically opposite each other, yet positing the belief that the entire world and every one of man’s social behaviors can be analyzed through the lens of objective science and the other insisting that this scientifically detected surface reality represents the repression of man’s true character.”
The first results in the progressives of the late 19th and early 20th century, guys such as Herbert Croly, Richard Ely, along with Woodrow Wilson–as well as their cherished principle that a appointed, professionally trained bureaucracy of public administrators are better at directing the affairs of men than guys. This turns on the mind the principle on which the Anglo-Scottish enlightenment has been based–that those approaches that take account of man’s self-interest are benign and democratic and produce a greater good for a greater number than those predicated on coercion. Scientism, as Soukup explains, is based upon the belief that guy is too dumb or selfish to become reliable. 
The second flow of modern liberalism also spins on the vital question of how man satisfies his requirements. It taught that the perceptions misrepresented reality and weren’t to be trusted to relay the essential information. This flow was created in Europe, with Antonio Gramsci, the Frankfurt School, and the postmodernists. Marcuse believed, by way of instance, that the satisfaction of needs got in the way of the revolution required to overthrow the bourgeoisie:”All liberation depends on the awareness of servitude, along with the development of this consciousness is always hampered by the predominance of needs and satisfactions.”
What this second flow tells usSoukup explains, is that”if man was to be genuinely happy, actually able to become what nature intended him to be, so he’d first have to lose the false consciousness of what is self-interested culture”
These two tendencies, though contradictory, entirely altered America. They”mixed with someone to create a brand new American weltanschauung,” Soukup writes. Out of this cocktail come contradictory notions such as the fetishization of scientific procedures, the impression that American traditions blocked advancement, and the impression that a trained permanent administrative state was superior to individual preparation. “Only 1 thing today stood in the way of the development of the’New Man,’ namely, the Old American Person” who was fairly happy and did not want to change.
Human character, it ends up repeatedly, is unchangeable.
What retained Old American Person grounded, says Soukup, was his occupation. As Soukup clarified Old American guy,”he had a project, likely a great job. He got up in the morning, went to work, came home, had dinner with his family, went to bedand got up to repeat the entire cycle past, five days weekly. And it was all made possible by American enterprise.” Soukup then gives us the renowned Calvin Coolidge line concerning the company of America being company, but additionally adds what Coolidge then mentioned concerning Americans:”They are profoundly concerned with producing, buying, selling, investing and flourishing on the planet.”
But American company was going to change, as the newest love for its scientific strategy turned into the pursuit of”scientific” preparation for businesses, such as a new player, the”stakeholder”–the workers, the customers, along with the inhabitants who may live near a plant–whose interests allegedly diverge from all the”shareholder.” The eager fans of stakeholder activism gave the idea a superior moral force–that the story that what mattered was making profits was supplanted with the concept that stakeholders were ends in themselves. The stakeholder became superior to the shareholder and subject to the”planners” actions. And the excellence was not simply ethical, but also in terms of the most important thing. Soukup quotes professors Thomas Donaldson and Lee Preston as writing in 1995 about the evolution of the stakeholder model that”all of their methodologies, the studies have tended to create’implications’ indicating that adherence to stakeholder principles and principles achieves conventional corporate performance goals as well or even better than rival approaches.”  Stakeholder analysis became, Soukup tells us,”a crucial concept in business strategic analysis and preparation.”
The issue here, writes Soukup, is an old one: those planning theorists”implemented purely hereditary, scientific procedures to phenomena that weren’t easily shoehorned into a scientific approach,” i.e., human affairs. In one of the book’s finest lines, Soukup writes that”the little human animal has a mind of his own and defies acting in a way that fit the statistical design “
Soukup requires the country’s most important corporations to task for trying to order”moral things to the American people,” while in the identical time coddling that the dictators in Beijing.The fans of stakeholder concept –and also of the obviously false idea that the interests of the stakeholder as well as the Visitor always diverge–needed a foil, and Soukup leaves a great case that they create a strawman opponent in the ideas of Milton Friedman, especially a 1970 article that he wrote for The New York Times Magazine.
From the article, the monetarist economist, who would win a Nobel Prize six years afterwards, clarified that the corporate”manager is the agent of those individuals who own the corporation” and that his responsibility was to”run the company in accordance to their desires, which generally is to make as much cash as possible” This somehow was traduced after as a”cult of shareholder value” which, to historians, meant short-termism and disregarding the interests of”stakeholders,” items Friedman did not say and wouldn’t have said since they’re nonsensical. “None of this matters,” writes Soukup. “The only thing that matters is that the fantasy of Friedman, the fantasy of the greedy shareholder along with the rapacious capitalists, the fantasy that shareholders and stakeholders must, everywhere and always, instead of one another.”

To show how all this is employed to make firm awakened, Soukup provides a very helpful rundown of the way leftist activists (mis)use the process by which people (that is, publicly traded) businesses regulate themselves. As he describes the activists hijack the yearly general meeting of investors, the”proxy claims” that companies file with the SEC to explain what will happen at the meeting, the”shareholder proposals” that investors make to corporate management, along with the proxy advisory solutions offering information to big asset managers. “The shareholder proposal would be the principal instrument of this corporate activists,” writes Soukup. Activists frequently purchase stock in a corporation in order to disrupt yearly meetings during their proposals, along with the asset managers along with the proxy process help them in their endeavors.
Chapter 8, the chapter that provides a rundown of those players on the left that abuse this entire process, is 39 pages, definitely the longest in the publication, nearly one-fourth of this. In it, Soukup explains how big asset managers such as Black Rock and State Street are taken over by CEOs (Larry Fink at the case of the first, Ronald O’Hanley at the second) that agree with the aims of the abandoned. Because they have to be passive investors–that is, they need to invest in indexed funds and can not market a provider only because it does not conduct business with all the values that the asset manager CEO adopts –those CEOs feel they need to become activists by pushing the companies they own ever leftward.
The exact forces are at work with proxy solutions, a business that’s essentially a duopoly: Institutional Shareholder Services (ISS) and Glass Lewis account for 97 percent of the business. They’re both pro-activism, also since they offer research services and make recommendations to asset managers on how they ought to vote on shareholder proposalsthey shape the perception of what shareholders’ interests must be”before informing these investors how to vote these interests.” Interestingly, among the players on the left which are tipping American industry in that direction, Soukup titles that the Securities and Exchange Commission, whose career officials, he says,”are often educated, trained and motivated to apply their own worth into the execution of their responsibilities.” (Full disclosure: that author was speechwriter into SEC Commissioner Christopher Cox at 2005-2006).

Soukup, eventually, also requires the country’s largest and more important corporations, like Apple and Disney, to work for trying to order”moral things to the American people” if they do not enjoy what voters decide, while at the identical time coddling that the dictators in Beijing since they do not want to miss on 1.4 million customers.
But–and this is a significant but–the”dictatorship of high-income funding” isn’t inevitable. The book’s title is in fact taken from the title that the editors of the journal First Things gave into a potent speech that Arkansas Senator Tom Cotton gave in June 2019. “As liberal activists have lost control of the judiciary, they’ve turned into a different hub of power,” Cotton said. In a democracy, we solve our differences through democratic discussion;”what if happen is a billion-dollar corporation attempting to dictate those ethical questions to us.” America has awakened, eventually, to what the awakened do.
The way back will need to involve, unfortunately, employing the courts. A lot of what corporations do today is prohibited, or must be, especially the brand new emphasis on subdividing along cultural lines. 1 man who has done work in this area is Chris Rufo, the manager of the Center for Wealth and Poverty in the Discovery Institute. Rufo is amassing lawyers who’ll take up instances pro-bono, instilling fear in corporate hearts as they do so. Conservatives, too, can take a page from what the awakened have achieved by employing shareholder meetings to obtain their ideas around. Repeating these dubious practices of the abandoned is distasteful, I will acknowledge, however, the Marquess of Queensberry Rules have not done conservatives a lot of great. And still, there are no guarantees that we will have the ability to depoliticize the corporation.
Are there flaws in this book? Some, such as its overbroad characterization of the Enlightenment, along with an insufficient discussion of the Human Resources departments are utilised to introduce Critical Race Theory at”trainings” that number into workplace harassment. However, despite the occasional flaw, anybody who wants to know the way the awakened are taking more than our engines of growth will be well served to see Soukup’s manifesto.